Feature Analysis #2

Analysis of UNDER THE RADAR Feature Page

In terms of the target audience, the feature article has aimed itself towards females, which is incredibly clear to see concerning the manner and posture of the male of which the article is based on. He is staring slightly lustful, yet wisely into the distance, a connotation being portrayed to the readers that he is smart and sexy, which females interested in indie music are stereotyped to look for in a male. The class of the target audience is B-E, like the rest of the analysis' I have done. I would say that the text is predominantly aimed towards students, so in particular, grade E, and perhaps females slightly older who are working class, but in a small job. If this were aimed at anyone younger than 15, it would seem quite daunting due to large block of small text, and they would relate it to the task of reading books in school, which the vast majority of people of this age do not particularly enjoy. Therefore, I believe it is aimed towards 17-27 year olds. The text portrays how the producers clearly want the target audience to be people who enjoy reading and find pleasure in it, so, in terms of discourse, it has been laid out with delicacy and consideration for the intellect the target audience possess.

The headline is made up of two proper nouns; the star vehicles' name 'James Blake', a standard feature of a magazine. Though, a lot of magazine actually take quotes from interviews with the star vehicle to use for the headline of the feature page. The juxtaposition of the calm, soothing baby blue in the typography with the shouting capitals makes for a rather calm and collected twinge of excitement within the reader. They did not want to over-do it, therefore they kept the headline minimalistic, so it is quite small in comparison to other magazines, suggesting that they do not want the magazine to be busy because people who enjoy indie music like a simple layout and minimalistic features. The font is simple, the producers have ensured they did not use a complicated font, as the audience would not be attracted to it sue to the fact that indie people prefer simplistic features and aspects of magazines to anything complicated. 

Connoting how red is a representation of many differing emotions, such as lust, love, danger, death etc, is the red bird painted on the wall in the background of the page. In this particular situation, I believe that it is connoting lust. As I mentioned vaguely before, the female readers have been attracted into purchasing the magazine by a lustful male who is able to pull them in. The male who is clearly very lustful is standing in front of a paintings which portrays his lust further. In terms of graphology, the graffiti shows a sense of rebellion, which tends to be associated with lust more than often, and seeing as a lot of people interested in the culture of indie music smoke and often are slightly rebellious, this should appeal to the target audience. It is also artsy, another interest commonly associated with the audience chosen, as fashion is widely related to art. This means that the two work closely together when it comes to peoples interests. The male appears to be wise; wiser than the audience, which ensures that they therefore look up to him and want to read the magazine due to the attractively wise and fashionable male on the feature page. 

In terms of typography, again, the font is simplistic. It is in baby blue, as a relation to childhood which will hit the feelings and emotions of the audience, and remind them of the best time of their lives. In every magazine article, the first letter of the writing is a lot bigger than the rest of the article. This is to attract the readers straight into the beginning of the article, which entices them into reading the entire article. It is also in blue to match the the headline, contrasting to the typography of the article, which is black and small. The articles is in columns

columns organised.
soft

Layout

Simplie- picture text title.
Black line- looks cool. Picture takes 60% of page- important.
three long columns. Could be daunting to the reader as it is not broken up, but three ia an odd number so rule of 3
Subheading underneath heading in black, heading in blue,



In my personal opinion, this feature page is the best out of all three I have analysed. I intend to create a very minimalistic, simplistic magazine feature page, much like this one. I want to imitate the way in which the star vehicle is posing, as he appears to be wise, which the target audience would look up to, so I would like to use this as my style model, though only imitate features of it, rather than use all of them.