Advertorial

After deciding upon taking on a somewhat tedious challenge, I discovered that Vogue has a whopping 263 adverts placed in its March 2013 issue. Aa a first impression, I believed that this seemed a little overdone, but after researching and figuring out the reasoning behind this, I gained understanding. Such prestigious magazines need a method of making big money if they want to produce the best possible outcome in each issue. In consideration of the fact that 150,000 people actively purchase the magazine each issue, and that it is priced at £3.99, the magazine makes approximately a mere £600,000 per issue through purchases. I say mere, but only mere in comparison to the amount of money it gains from advertorial. Now, as irritating as the adverts in Vogue are (and we can all admit to that), it makes sense for an overabundance to be incorporated into their magazine, for it is one of the most prominent ways to make money in this day and age.

As the vast majority of adverts in Vogue are one page, and this sis the most common advert seen in the magazine, I will be using this as the average. A one page advert is priced at $173,000, so 263 of these would make Vogue approximately a whopping $45.5 million every issue. This is a staggering amount of money, and shows that advertising really does play an important role in accumulating money in the corporate world.

The amount Vogue is able to make through advertising is 75x the amount of money they make through the likes of their audience purchasing the magazine, which means that is minuscule amount in comparison barely even affects their total.